Sabalenka’s Custom Diamonds, Rublev’s $180K Watch And Osaka’s Crystal Labubu

Jessica Pegula, women’s No. 4 and daughter of oil billionaire Terrence Pegula, won her second-round match Wednesday while wearing the roughly $90,000 DB28xs Starry Seas watch from Swiss watch brand De Bethune.

The same watch brand sponsors American player Tommy Paul, who wore the $90,000 DB28xs Steel Wheels when he played Tuesday, and Emma Navarro, daughter of billionaire Ben Navarro and the No. 11-ranked player, wore the same watch as Pegula on Wednesday.

Pegula is also partnered with jewelry brand gorjana and wore four of their pieces on the court: a diamond ring, diamond chain necklace, diamond huggie earrings and diamond paw necklace, valued at $7,185 in total.

Jasmine Paolini, ranked No. 7, wore the $3,550 Van Cleef & Arpels’ diamond Alhambra necklace during her match on Wednesday (Paolini isn’t partnered with the brand but it has become an increasingly popular choice for athletes).

Aryna Sabalenka, the No. 1 women’s tennis player in the world, won her second match wearing a slew of custom diamond jewels made to commemorate her eighth U.S. Open.

Her gold jewelry, all from the brand Material Good, included a choker necklace with eight pear-cut stones—seven white diamonds and one imperial topaz—a tourmaline necklace with eight small diamonds and a pair of drop earrings, each with eight diamonds (an exact retail price isn’t available for the custom jewels, but similar pieces from Material Good sell for between $2,800 and $13,400).

Women’s No. 23 Naomi Osaka took to the court Tuesday covered in Swarovski crystals, including an embellished cropped jacket and sparkling red rosettes that she pinned to her braids (she also showed off an attention-stealing crystal-covered Labubu doll at the post-match press conference).

Women’s No. 8 Amanda Anisimova has partnered with Tiffany & Co. for the U.S. Open and played her singles match Tuesday wearing several pieces from the brand’s Hardware Collection in gold, including two bracelets, earrings and a pendant necklace worth more than $10,000 in total.

Men’s No. 3 player Alexander Zverev switched watch sponsors from Richard Mille to Jacob & Co. this year and sported a black watch in his Tuesday match (it’s still unclear exactly which model he was wearing at the Open, but it looked to be part of the brand’s Epic X line, which retail for between $24,000 and $140,000).

Men’s No. 15 Andrey Rublev, who switched watch sponsors from Bvlgari to Vanguart this year, wore what looked to be the same $180,000 titanium Orb watch he debuted at Wimbledon earlier this year to win his Monday match against Dino Prižmić.

Ukrainian Elina Svitolina, women’s No. 12, played her match Monday while wearing the $24,000, Spirit of Big Bang Steel Pavé diamond watch from the brand Hublot (which also sponsors Novak Djokovic).

Svitolina, the first brand ambassador for Ukrainian jewelry company SOLO for Diamonds, a lab-grown diamond producer, also wore earrings, a bracelet, a ring and a necklace from the brand.

Women’s No. 6 Madison Keys is jewelry brand Brilliant Earth’s first ever athlete partner and she played while wearing a $1,350 gold medallion necklace named for her that features a four-leaf clover on one side, with nine diamonds along the outer edge, and embossed charms of a horseshoe, sun, moon, heart and key on the other side.

Italian Andrea Vavassori, who won the U.S. Open mixed doubles title with his partner Sara Errani last Wednesday, wore a Gerald Charles Maestro GC Sport watch in Royal Blue, which retails for $18,000, to receive the trophy.

No. 1 Jannik Sinner, a Gucci global brand ambassador, has been photographed with their $2,150 duffle bag made in the U.S. open colors (yellow and blue) and is expected to sport it at this year’s tournament when he debuts Tuesday.

Clothing brand Lacoste honored Djokovic with a special product line replacing its famous crocodile with a goat in reference to the popular acronym “G.O.A.T.” (Greatest Of All Time) for a limited collection featuring a polo, T-shirt, tracksuit jacket, cap, and pants.