Want More Customers?
It should go without saying that businesses NEED customers to survive. So we pour money and resources into driving website traffic. Doing just about ANYTHING for those precious visitors.
But here’s the kicker…
Traffic means nothing if your website isn’t technically capable of converting them. Truth is, the average conversion rate across all industries is only 2.35%. That means the majority of people don’t make a purchase or complete any kind of desired action on your site.
The good news? There are technical elements behind high converting websites that we know work. And you can have them on your site right now.
What You’ll Learn
- Why You Need To Focus On Technical Website Elements
- The Speed Factor That Kills Conversions
- Mobile Optimisation Done Right
- Clean Code & Site Structure
- Smart Design Elements That Actually Drive Action
Why Technical Website Elements Matter
Does your website look good?
No doubt you’ve spent money making sure it looks professional. But here’s the thing…
Looks aren’t everything online. Sure, brand visibility online starts with showing up in search results. But your site’s ability to convert visitors matters too. Especially when it comes down to the nuts-and-bolts technical elements of your site.
Imagine your website was a storefront.
Driving traffic is great. But if your store is disorganized, it takes forever to get in, and the layout is confusing… customers run right back out.
Websites are no different. Elements like page speed, clean code, mobile optimisation, and intuitive structure are what separate high-converting sites from the pack. That’s why savvy Website Design London agencies prioritise technical details alongside brand visibility online and user experience.
And the data backs this up…
Sites that load in 1 second convert 3x more than ones that take 5 seconds to load. That’s easily lost revenue right there.
Crazy right? Let’s dive into a few key elements that are killing conversions on most websites.
The Speed Factor That Kills Conversions
When it comes to website speed there’s a lot of grey area. Site owners know it’s important. But how much does it really matter?
Enough to lose half your customers.
Seriously.
Did you know that 53% of mobile visitors abandon a website that takes more than 3 seconds to load? That’s right… if your site isn’t instant to mobile users they might as well never have shown up.
Here’s the deal.
Website speed loses you customers linearly. The longer it takes to load between zero and five seconds, the more conversions you’ll chop off. It’s not a gradual decline either. You lose a decent chunk with each second your page takes to load.
But how fast is fast enough?
Ideally websites will load in under 2 seconds. 1 second is the gold standard these days. But that’s not always realistic. Sites that load in under 3 seconds still perform well when it comes to bounce rate. The magic number is 5 seconds. Once you pass that threshold your bounce rate skyrockets.
Speed is one of the highest ROI things you can invest in for your website. Optimizing images, shaving milliseconds off your server response time, and cleaning up your code can make a huge difference in speed and bounce rate.
Mobile Optimisation Done Right
Bet you didn’t see this one coming…
Mobile traffic makes up the majority of all website traffic in the world. But conversion rates between mobile AND desktop are still ridiculously disproportionate.
Desktop conversions sit around 3.9% where mobile lags behind at 1.8%
Here’s the good news. Mobile optimisation is not just a “mobile friendly” checkbox. There are concrete steps you can take to even out this gap and kick conversions into high gear.
- Make sure your site is lightning-fast on mobile. Mobile visitors are often on slower connections. Make sure your page speed is top notch. (See section above)
- Ensure navigation is thumb-friendly. People are scrolling (and tapping) with their thumbs. Make buttons big enough and leverage the natural thumb swing when deciding where to place your call-to-actions.
- Streamline checkout and form processes. Long mobile checkout flows are a big contributor to lost sales. Keep forms short and optimize for one-column entry whenever possible.
- Resize those images. Nothing slows down a mobile site more than large desktop images. Resize images OR use responsive programming to ensure mobile devices aren’t choking on unnecessary page weight.
When you treat mobile visitors like equals instead of an afterthought, you’ll see huge jumps in conversions.
Clean Code & Site Structure
Let’s talk about something website visitors will never see…
Source code.
Think about it. Most visitors don’t care or even think about the coding that makes up your website. Search engines on the other hand? They dig through that code.
Untidy website code is the biggest weakness of low-converting business websites. Everything from crawlability to user experience is affected by the quality of code and overall site structure.
Here’s the breakdown of what you need to clean up.
- Heading structures should utilize H1, H2, and H3 tags appropriately.
- Implement schema markup when possible.
- Don’t let bloated plugins or messy code slow crawl rate.
- Link to your most important pages inside and outside of content.
See how simple that was? Dirty code is like junk cluttering up your storefront. Eventually it confuses and turns away visitors and search engines. Fixing code and improving website structure can mean the difference between ranking on page one or fifty.
Smart Design Elements That Drive Action
Now for something a little more fun…
Website design. You’ve got the technical stuff down. Now make sure you’re setting yourself up for success on the design front.
CTAs should always be obvious. That means buttons, colours, and even personalised wording that stands out on the page. Did you know personalized CTAs can perform over 200% better than generic ones? We’re talking a massive difference by simply tailoring the button to match user intent.
Build trust anywhere you can. Social proof, client testimonials, trust badges. These things help instil confidence in your users. Without trust your website doesn’t convert no matter how fast or well built it is.
Don’t forget about user experience. White space, short paragraphs, and plenty of images help users digest content. Make sure its easy for customers to find what they need without exerting too much effort.
You’ve built the perfect storm for conversions when each step your website visitor can take is obvious.
Wrapping It All Up
The truth about website conversion elements is simple. They work, and you can have them for your business today. To keep things quick let’s recap.
- Website speed is crucial. Every second improves conversions.
- Mobile optimisation will level the playing field. Mobile is where the majority of your traffic is at.
- Cleaning up code allows search engines to make sense of your page.
- Smart CTAs, trust signals, and UX efforts guide visitors towards action.
You can have all of these things and more by hiring the right web design agency. High-converting website elements are just the baseline these days. If you want to win at brand visibility online you have no choice but to implement them.
The businesses that build websites focused on results are always the ones that get ahead of the competition.
