United Kingdom-based auction house Christie’s is shutting down its dedicated non-fungible token department as part of a strategic decision to “reformat digital art sales.” According to a Sep. 8 report from Now Media, the news was confirmed by Christie’s former…United Kingdom-based auction house Christie’s is shutting down its dedicated non-fungible token department as part of a strategic decision to “reformat digital art sales.” According to a Sep. 8 report from Now Media, the news was confirmed by Christie’s former…

Christie’s shuts down NFT department under new CEO Bonnie Brennan

2025/09/09 16:06
3 min read

United Kingdom-based auction house Christie’s is shutting down its dedicated non-fungible token department as part of a strategic decision to “reformat digital art sales.”

Summary
  • Christie’s has closed its dedicated NFT department, folding operations into its 20th and 21st-century art division.
  • Two staffers, including VP of Digital Art Nicole Sales Giles, were laid off at the end of August.
  • The decision is part of a broader strategic restructuring under new CEO Bonnie Brennan.

According to a Sep. 8 report from Now Media, the news was confirmed by Christie’s former VP of Digital Art, Nicole Sales Giles, who was let go, along with another staffer, at the end of August.

A Christie’s spokesperson added that the move was a “strategic decision to reformat digital art sales,” under the vision of the auction house’s new CEO Bonnie Brennan, who took charge in February this year.

Christie’s first entered the NFT market back in March 2021 and has since played a key role in pushing digital collectibles into the mainstream, especially due to its reputation as one of the oldest auction houses in the world. Over the years, the auction house has enabled some of the biggest sales in the history of the NFT market.

Among them were two landmark works by digital artist Mike “Beeple” Winkelmann’s portfolio, Everydays: The First 5000 Days, which fetched $69.3 million, and Human One, which sold for $28.9 million.

Beyond sales, Christie’s was also an active supporter of the NFT ecosystem during its formative years. It launched its own on-chain auction platform, Christie’s 3.0, partnered with crypto-native platforms like OpenSea, and even embraced emerging formats such as Bitcoin Ordinals, hosting its first Ordinals auction in October last year.

Christie’s will not stop selling NFTs

Although the auction house is winding down its core NFT team, it will continue offering digital artworks with the larger “20th and 21st-century art category,” the Christie’s spokesperson said. 

Further, at least one digital art specialist will also be kept on staff, and as of press time, its online auctioning platform remains live.

The exact reason why Christie’s has decided to put NFTs on the sidelines was not disclosed, but the crypto community speculates that it may have something to do with dwindling NFT sales and an overall slowdown across the global art market.

NFT markets have had a sloppy last year, and the drawdown extended throughout the first half of 2025, with several popular NFT collections posting weak trading volumes and sales numbers. Last week itself saw one of the steepest weekly drops in sales volume in recent months, with a 22.65% drop.

According to data from Crypto Slam, since the start of 2024, NFT sales volume alongside the number of market participants has continued to decline.

Yearly NFT sales in USD.

And it’s not just the NFT market that may have influenced Christie’s decision, according to Fanny Lakoubay, a digital art adviser and curator, who speculated that it may have stemmed from the “current art market contraction.”

“Auction houses can’t justify a whole department when it brings in less revenue than the others, even with some recent successful sales,” Lakoubay said.

Market Opportunity
TokenFi Logo
TokenFi Price(TOKEN)
$0,003315
$0,003315$0,003315
+1,93%
USD
TokenFi (TOKEN) Live Price Chart
Disclaimer: The articles reposted on this site are sourced from public platforms and are provided for informational purposes only. They do not necessarily reflect the views of MEXC. All rights remain with the original authors. If you believe any content infringes on third-party rights, please contact [email protected] for removal. MEXC makes no guarantees regarding the accuracy, completeness, or timeliness of the content and is not responsible for any actions taken based on the information provided. The content does not constitute financial, legal, or other professional advice, nor should it be considered a recommendation or endorsement by MEXC.

You May Also Like

United States Building Permits Change dipped from previous -2.8% to -3.7% in August

United States Building Permits Change dipped from previous -2.8% to -3.7% in August

The post United States Building Permits Change dipped from previous -2.8% to -3.7% in August appeared on BitcoinEthereumNews.com. Information on these pages contains forward-looking statements that involve risks and uncertainties. Markets and instruments profiled on this page are for informational purposes only and should not in any way come across as a recommendation to buy or sell in these assets. You should do your own thorough research before making any investment decisions. FXStreet does not in any way guarantee that this information is free from mistakes, errors, or material misstatements. It also does not guarantee that this information is of a timely nature. Investing in Open Markets involves a great deal of risk, including the loss of all or a portion of your investment, as well as emotional distress. All risks, losses and costs associated with investing, including total loss of principal, are your responsibility. The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of FXStreet nor its advertisers. The author will not be held responsible for information that is found at the end of links posted on this page. If not otherwise explicitly mentioned in the body of the article, at the time of writing, the author has no position in any stock mentioned in this article and no business relationship with any company mentioned. The author has not received compensation for writing this article, other than from FXStreet. FXStreet and the author do not provide personalized recommendations. The author makes no representations as to the accuracy, completeness, or suitability of this information. FXStreet and the author will not be liable for any errors, omissions or any losses, injuries or damages arising from this information and its display or use. Errors and omissions excepted. The author and FXStreet are not registered investment advisors and nothing in this article is intended…
Share
BitcoinEthereumNews2025/09/18 02:20
DBS lists Franklin Templeton’s sgBENJI token and Ripple’s RLUSD stablecoin on its exchange

DBS lists Franklin Templeton’s sgBENJI token and Ripple’s RLUSD stablecoin on its exchange

DBS lists Franklin Templeton’s sgBENJI token and Ripple’s RLUSD stablecoin on its exchange.
Share
Cryptopolitan2025/09/18 13:20
Toncoin extends reach as TON Pay enables Mini Apps checkout

Toncoin extends reach as TON Pay enables Mini Apps checkout

TON Pay brings crypto checkout to Telegram Mini Apps, enabling Toncoin and stablecoin payments; analysts flag positioning and governance and regulatory risks.Read
Share
Coinstats2026/02/10 05:43