PMG to Debut ‘AI & Tech Sandbox’ Experience at Miramar Beach for the Cannes Lions International Festival of Creativity 2026

An Official Festival Destination Showcasing the Next Evolution of AI, Technology, and Human Creativity Across Media, Marketing, and Consumer Experience

DALLAS–(BUSINESS WIRE)–PMG, the global independent marketing services and technology company, today announced the launch of AI & Tech Sandbox at the Cannes Lions International Festival of Creativity 2026. Hosted at Miramar Beach, centrally located directly in front of the Palais Miramar, AI & Tech Sandbox serves as a dedicated destination for applications of AI and technology across the media, creative and marketing ecosystem.

AI & Tech Sandbox is designed for the entire marketing and technology community, from agencies, brands, and publishers to technology vendors and industry watchers. Over the course of the Festival, the space will host thought-provoking content, experiences, and activities that explore the collaboration between people and technology. Welcoming in some of the brightest minds and most forward-thinking voices in the industry, programming will include:

• Interviews with a wide range of leading experts operating at the intersection of creative, media and technology
• Creative-oriented ‘hackathons’ utilizing an array of AI and technology toolsets
• Interactive discussions and demonstrations with a wide range of industry leaders around the latest technology developments across the marketing landscape

“2026 represents a real inflection point for how creativity, media, and technology come together to drive growth,” said George Popstefanov, Founder and CEO of PMG. “AI & Tech Sandbox is our commitment to helping the industry move forward with intention. This series of events starting with Cannes Lions is about building technology and applications that unlock stronger creative ideas, better consumer experiences, and meaningful business impact. Cannes Lions is where the industry comes together to define what’s next, and this experience is designed to meet that moment.”

“PMG’s AI & Tech Sandbox will serve as a dynamic, central destination at the Festival in 2026, bringing together brands, platforms, creators, and innovators as we enter a new era of artificial intelligence and emerging technologies reshaping creativity and business,” said Thea Skelton, VP Festivals, LIONS. “We’re excited for PMG’s debut as an official LIONS sponsor in 2026 to provide guidance, foster discussion, and ultimately help organizations unlock growth in this new landscape.”

To receive updates on the agenda and additional details on AI & Tech Sandbox, please visit https://aiandtechsandbox.com/.

About PMG:

PMG is a global independent marketing services and technology company that seeks to unlock potential for people and brands. Driven by shared success, PMG brings together business strategy and transformation, creative, media, and insights, all powered by our proprietary marketing operating system, Alli. With offices in New York, London, Dallas & Fort Worth, Austin, Atlanta, Brighton, Costa Rica, Cleveland, and Dusseldorf, our team is made up of more than 1,000 employees globally, and our work for brands like Apple, CKE Restaurants, Dropbox, Experian, Intuit, Kohler, Sephora, Travelex, and Whole Foods has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.

Named MediaPosts’ 2025 Independent Agency of the Year, The Drum’s 2024 Agency of the Year, Digiday’s 2024 Independent Media Agency of the Year, Ad Age’s 2023 A-List, MediaPost’s 2022 Independent Agency of the Year, and Adweek’s 2021 Breakthrough Media Agency, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. PMG is proud to be named among Fast Company’s Best Workplaces for Innovators, Best Workplaces for Women, and to be the only company named to Ad Age’s Best Places to Work for 10 years in a row. For more information about PMG, visit www.pmg.com.

Contacts

Media Contact:

Andrew Waber
[email protected]