StubHub Appoints Jill Gonzalez as Head of Consumer, Product & Tech Communications

Seasoned communications strategist brings a decade of experience spanning Lyft, national media, and consumer brand storytelling to StubHub’s growing communications team

NEW YORK–(BUSINESS WIRE)–StubHub, the world’s largest ticket technology company, today announced the appointment of Jill Gonzalez as Head of Consumer, Product & Tech Communications. In this newly created role, Gonzalez will lead StubHub’s consumer-facing communications strategy, driving media relations, product storytelling, and brand narratives that connect fans to the live experiences they love.

Gonzalez joins StubHub at a pivotal moment for the company. As the world’s largest ticket marketplace, StubHub provides access to millions of live events — from sold-out concerts to championship games — and is investing in its consumer brand and product innovation. The addition of Gonzalez underscores StubHub’s commitment to building a world-class communications function that tells the story of how StubHub delivers access, value, and unforgettable experiences for fans.

“Jill is a natural storyteller who has spent her career at the intersection of media, consumer brands, and product communications,” said Alix Anfang, Head of Communications, StubHub. “From the sidelines of the Super Bowl to the front lines of brand strategy at Lyft, she knows how to cut through the noise and connect with the audiences that matter. We’re thrilled to have her join StubHub as we continue to disrupt the ticketing industry.”

“There is nothing like the feeling of being in the room for a live event. The energy, the anticipation, the shared experience with thousands of strangers who suddenly feel like your closest friends,” said Gonzalez. “StubHub makes those moments possible for millions of fans, and I couldn’t be more excited to help tell that story. This is a company that is all about access, and I’m looking forward to building a communications program that brings that mission to life.”

Gonzalez brings more than a decade of experience in public relations and media to StubHub. Most recently, she led Brand, Product, and Consumer Communications at Lyft, where she developed and executed consumer communication strategies across the company’s rider-facing products, Citi Bike, Bay Wheels, and Lyft’s bikeshare operations in more than 60 cities worldwide.

Prior to Lyft, Gonzalez spent nearly a decade at WalletHub, the personal finance company, ultimately serving as Communications Director. In that role, she executed comprehensive PR and communications strategies spanning corporate, industry, consumer, and policy communications. She served as a company spokesperson, appearing on national outlets including NBC News Nightly, Fox Business Network, Wall Street Journal Live, and C-SPAN’s Washington Journal, and was featured in The New York Times, The Washington Post, Fortune, and Kiplinger. Her data-driven approach to storytelling helped establish WalletHub as a trusted voice in consumer financial literacy.

Gonzalez began her career in front of the camera as a sideline reporter for Verizon FiOS1 Sports, where she covered live sporting events across the New York market, including Super Bowl XLVIII in New York City. That experience gave her a firsthand understanding of the energy and emotion of live events, and the media landscape that surrounds them — a perspective she brings directly to her new role at StubHub.

Gonzalez holds a Bachelor of Arts in Mass Communication and Media Studies from The Ohio State University, where she was a Morrill Scholar. She speaks English, Spanish, and French.

About StubHub

StubHub (NYSE: STUB) is a leading global secondary ticketing marketplace for live events. Through StubHub in North America and viagogo internationally, StubHub services customers in over 200 countries and territories, supporting over 30 languages and accepting payments in over 45 currencies – from sports to music, comedy to dance, festivals to theater. StubHub offers a safe and convenient way to buy or sell tickets to live events across the world for memorable live experiences.

Contacts

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