Brag House partnership drives a unified push for mainstream Dogecoin use.
The House of Doge introduced the new Such mobile app as part of a broad plan to expand Dogecoin utility. The announcement positioned Such as a core product that will link Dogecoin payments with daily economic activity. The company outlined a first-half 2026 launch window as development continues.
The Such app aims to simplify Dogecoin transactions and support new forms of digital payments across global markets. It combines wallet creation, real-time tracking, and merchant tools into one mobile platform. Therefore, the company expects Such to reduce friction for both users and sellers.
The project team began work in March 2025 and structured the app on open-source technology from the Dogecoin Foundation. The House of Doge emphasized speed, usability, and direct payment capability as core design goals. The team plans to release more functions after launch.
The merger partner Brag House Holdings continues to support the rollout as both firms move toward a combined public entity. They aim to position Such as a consumer gateway for Dogecoin adoption at scale. Thus, the companies expect the app to strengthen real-world memecoin use.
The Such app will introduce Hustles, a feature built to help small businesses accept Dogecoin with minimal setup. It will enable users to list services, display prices, and process payments in a simple interface. Furthermore, it will offer a new transaction option for everyday commerce.
The House of Doge stated that the tool intends to address common barriers faced by independent sellers. It will provide accessible payment rails without requiring specialized hardware or custodial systems. Consequently, the team expects Hustles to build new economic activity within the Dogecoin ecosystem.
Merchants will gain access to real-time transaction feeds to track incoming funds clearly. This structure will allow transparent payment flow and faster reconciliation. Additionally, the feature aims to maintain ease of use for both sides of each transaction.
The Such development team includes twenty members based in Melbourne. They continue to test interface components and upgrade backend systems before beta release. The team plans a global closed beta to gather direct user feedback.
The House of Doge views Such as a strategic move that supports Dogecoin’s goal of becoming a global decentralized currency. The company believes expanded product infrastructure will advance long-term adoption. , It prioritizes features that support commerce and financial participation.
Brag House highlighted the app as a step toward building a user-driven digital economy. The partnership aims to merge cultural engagement with functional payment tools. The combined entity seeks to bring Dogecoin utility into mainstream financial activity.
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