Of all the altcoins set to breakout in 2025, few people predicted that BNB would be the one to sit in third place behind Ethereum and BTC. That’s not to say that people thought BNB had had its day; it’s just that the emergence of other altcoins had caused market saturation and stiffer competition for Binance’s native token.
The Rise Of Crypto Casinos
During the 2021 bull run, BNB was one of the prized assets. Binance, launched less than a decade ago, has quickly established itself as the largest CEX on the planet, handling billions of dollars’ worth of transactions every day. However, it’s not only the factor that has enabled it to become a mainstay in the top 10 cryptocurrencies by market cap.
As more people began to explore the crypto market, it became clear that there needed to be alternative avenues for people to utilize their crypto assets. Even before Binance launched, many casino gaming platforms were looking to onboard customers who had a penchant for new, alternative payment methods.
While the fabric of the games remained the same, the growing number of platforms seeking to provide crypto gamers with an avenue meant that conventional platforms had to adapt. Thunderpick crypto casino allows users to use a host of cryptocurrencies, including BNB. By allowing multiple routes, it expands the market. It attracts people who have an interest in crypto but didn’t feel represented in the years preceding the initial rise of crypto casinos.
Despite being now firmly established in the broader casino gaming market, their growing presence and visibility have positioned them to spearhead a new level of growth as the digital casino industry continues to become a more influential part of the broader iGaming world.
Broader Integration
A multitude of factors have driven BNB to reach all-time highs. For instance, the casino gaming market we have just explored is symptomatic of a wider integration; we are also seeing it across several other gaming markets. In professional gaming, for instance, dozens of games now integrate digital payment solutions and blockchain technology.
As some of the biggest CS2 tournaments begin to integrate a whole host of buzzing subdivisions, all of which have the capacity to help buoy up alternative payment methods, the challenge for Binance is to reposition its token as the premium altcoin. In a world where Ethereum sits behind BTC, and has done for the best part of a decade, it’s almost impossible to dislodge it from that position.
However, with BNB sailing past $1,300 and Ethereum failing to consistently sustain its price above its all-time high from the 2021 bull run, it would be fascinating to watch it slowly but surely close that gap.
The Main Catalysts
The area where BNB is currently winning is the memecoin sector. While this was the case in 2021, before Solana emerged and began to capture some of this momentum, the pendulum has swung back in favor of BNB. The historic surge isn’t solely down to memecoins, though, although this is causing a significant portion of the trading activity in Asia.
The historic surge in the price of BNB is also attributed to several institutions that have disclosed their substantial holdings, as well as the rise of Perps DEX Aster, which has been closely associated with Changpeng Zhao, who has consistently promoted the project on X, formerly known as Twitter.
Aster’s rise has clawed back the market share that Hyperliquid had established throughout much of 2025. At one point, the perps DEX controlled around 70% of the market share, although this has dramatically decreased due to the rise of both Aster and Lighter, who have integrated a similar airdrop model that led to Hyperliquid’s incredible success.
As Aster is closely affiliated with BNB and has also become the leading network for memecoins once again, these two influential factors go a long way towards explaining the rocketing price action we have witnessed so far in Q4 2025.
A BNB-Driven Alt Run?
It’s too early to say whether BNB will dominate this year’s bull run or alt season, but the early signs are looking good. Not only have they been able to re-establish their grip on the smaller, buzzing memecoin market, but the rise of Aster and Changpeng Zhao’s release from prison have all proven to be positive factors that, along with the new all-time high price of BTC, have helped to create a foundation for BNB to take off.
There will be other coins that attempt to muscle in too. XRP will be one to keep an eye on, and other outside coins have potential, such as Hyperliquid, if they find a way to grapple back some of their DEX market share from Aster and Lighter.
However, BNB is leading the early charge, and it’s looking increasingly likely that it’ll take a lot to stop this momentum, but it’s going to be a frantic end to the year in the altcoin market, that’s for sure.
Disclaimer: This is a paid post and should not be treated as news/advice.
Source: https://ambcrypto.com/will-bnb-spearhead-the-alt-season/
