SCOR, the interactive sports ecosystem developed by Sweet, has unveiled a novel partnership with Edison Chen, the founder of streetwear label CLOT. The collaboration debuts with “The 888 Continuum,” a four-month onchain campaign that blends skill-based gaming with exclusive physical and digital rewards.
The initiative developed by SCOR and Edison Chen is nothing if not innovative. While assets of all kinds have been given the tokenization treatment this year, merging streetwear subculture with blockchain-based gaming infra appears to be a first.
Block Party on the Blockchain
The 888 Continuum functions as a digital treasure hunt that’s hosted on SCOR’s Web3 sports platform. Rather than plumping for a traditional retail launch or randomized raffle system, which are the go-to methods for high-demand sneaker releases, the campaign requires participants to engage in a multi-phase quest.
The experience is designed as a progressive storyline in which players must participate in mini-games and complete specific missions to unlock clues. As users advance through the campaign’s four-month timeline, they gain access to increasingly tiered rewards. These include exclusive physical gear such as limited-run CLOT sneakers and apparel from Edison Chen’s personal archive.
On the digital side, meanwhile, there are rare SCOR digital collectibles and in-game superpowers to acquire. Throw in the prospect of $SCOR token airdrops for top performers who maintain an impressive activity streak and there’s a lotta incentives to tempt digital collectors.
Collecting for Digital Natives
“I’ve always been drawn to the energy around sports,” explains Edison Chen, “the culture, the collecting, the constant progression. Seeing what SCOR is building for real fans across real games with real rewards made perfect sense to me.” He also enthuses about the onchain campaign providing a vibe “that feels fresh, playful, and authentic.”
The partnership between SCOR and the CLOT founder is noteworthy for a number of reasons, not least in highlighting a shift in how lifestyle brands and sports platforms are now approaching fan engagement. In the early 2020s, digital collectibles were largely static assets that took the form of images or tokens held in a wallet. Since the great NFT craze of 2022, however, the market has pivoted toward greater utility and gamification.
In requiring skill-based gameplay to unlock physical products, SCOR is utilizing a model that rewards active community members rather than speculators or automated bots. This is good for showcasing Web3 innovation, but it’s even more beneficial to hardcore sneaker collectors, solving several of their bugbears in one fell swoop.
The collaboration suggests that there are synergies between digital collectibles and hybrid physical drops, particularly across the sneaker and streetwear landscape, that have still to be fully discovered. Brands have admittedly used blockchain for a while now to authenticate limited-edition goods and create gamified release cycles. But for SCOR, embedding these mechanics into a sports-focused environment is a neat way to broaden its ecosystem beyond gameplay while offering fans new forms of ownership and interaction.
If it catches on, expect the Edison Chen campaign to define the shape of collecting to come while further blurring the lines between physical and digital.
