GOOG Stock Rises as Google Prepares for Critical Antitrust Battle

TLDR

• GOOG stock rose by 2.24% to $296.49 on November 21, 2025, amid a critical antitrust case for Google.
• The U.S. Department of Justice is seeking to force the sale of Google’s ad exchange, AdX, due to alleged anticompetitive practices.
• Google plans to appeal any court decision that mandates a breakup or restructuring of its advertising business.
• Despite ongoing legal challenges, GOOG stock has shown strong year-to-date growth, up 57.88%.
• Analysts remain optimistic about Google’s financial strength, with a recent price target raise from Scotiabank for GOOG stock.

GOOG stock rose 2.24% to $296.49 on November 21, 2025, as Google readies its final arguments in a crucial antitrust case. The U.S. Department of Justice (DOJ) is seeking to force a breakup of Google’s advertising technology business, a move that could reshape the company’s future. With the court hearing approaching, investors are focused on the potential impact of the case on the company’s operations and stock price.

Alphabet Inc., GOOG

DOJ vs. Google: Closing Arguments in High-Stakes Ad-Tech Fight

Google’s legal battle against the DOJ centers on the company’s control over AdX, its ad exchange platform. The DOJ claims that Google’s dominance harms competition in digital advertising and forces publishers to pay unfair fees. “A breakup is necessary to restore competition in the ad market,” DOJ attorneys argued during the trial.

In response, Google contends that a forced sale would be harmful and technically difficult. The company insists that such a drastic move would disrupt its operations and hurt customers. Despite this, Google has indicated it will appeal any ruling that mandates structural changes to its business.

The DOJ’s case follows a ruling by Judge Leonie Brinkema earlier this year, which found that Google holds illegal monopolies in ad tech. The trial, which began in September, is set to conclude with final arguments scheduled for Friday. If the court sides with the DOJ, Google may be forced to sell its ad exchange, AdX, and undergo significant restructuring.

GOOG Stock Shows Strength Despite Legal Challenges

Despite ongoing legal challenges, GOOG stock has shown impressive resilience. Year-to-date, the stock is up 57.88%, far outpacing the broader market’s 11.59% gain. Over the past year, GOOG has surged 77.86%, while three-year and five-year returns stand at 214.88% and 246.40%, respectively.

The stock’s recent performance reflects investor confidence, as it trades near the upper end of its 52-week range. Google’s market capitalization is $3.62 trillion, with strong financial metrics supporting its stock price. The company reported $385.48 billion in revenue over the trailing 12 months and net income of $124.25 billion.

Despite the uncertainty surrounding the antitrust case, analysts remain optimistic about Google’s financial strength. The latest Scotiabank rating maintained a “Sector Outperform” rating, with a price target raised from $310 to $336. This positive outlook supports GOOG’s continued performance.

Stock Performance Amid Legal Scrutiny

Google’s resilience comes as the company faces increasing scrutiny from antitrust regulators. This includes ongoing cases against other tech giants like Meta, Amazon, and Apple. However, Google’s diverse business model, spanning search, cloud, and other segments, continues to attract investor support.

The legal fight over Google’s advertising business adds another layer of complexity to the company’s operations. However, its ability to maintain growth amid these challenges highlights the strength of its market position. As the antitrust battle moves toward its final stages, investors remain focused on the potential outcomes and their impact on GOOG stock.

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