TLDR Intuit is paying OpenAI over $100 million annually for access to AI models to power features across TurboTax, QuickBooks, Credit Karma, and Mailchimp. ChatGPT users can now link their Intuit accounts to handle tax and financial tasks directly inside the chatbot without exposing underlying documents. The integration allows users to estimate tax refunds, find [...] The post Intuit (INTU) Stock: OpenAI Partnership Brings Tax Software to ChatGPT for $100M Annual Deal appeared first on Blockonomi.TLDR Intuit is paying OpenAI over $100 million annually for access to AI models to power features across TurboTax, QuickBooks, Credit Karma, and Mailchimp. ChatGPT users can now link their Intuit accounts to handle tax and financial tasks directly inside the chatbot without exposing underlying documents. The integration allows users to estimate tax refunds, find [...] The post Intuit (INTU) Stock: OpenAI Partnership Brings Tax Software to ChatGPT for $100M Annual Deal appeared first on Blockonomi.

Intuit (INTU) Stock: OpenAI Partnership Brings Tax Software to ChatGPT for $100M Annual Deal

2025/11/18 21:36

TLDR

  • Intuit is paying OpenAI over $100 million annually for access to AI models to power features across TurboTax, QuickBooks, Credit Karma, and Mailchimp.
  • ChatGPT users can now link their Intuit accounts to handle tax and financial tasks directly inside the chatbot without exposing underlying documents.
  • The integration allows users to estimate tax refunds, find credit cards, and generate business insights through ChatGPT with their permission.
  • Intuit maintains that user financial data stays within its ecosystem even when accessed through ChatGPT, prioritizing privacy protections.
  • OpenAI gains a major finance partner and revenue stream as it works to justify its $500 billion valuation and platform expansion strategy.

Intuit has inked a multi-year contract with OpenAI worth more than $100 million per year. The deal brings TurboTax, QuickBooks, Credit Karma, and Mailchimp directly into ChatGPT.

Intuit shares jumped more than 3% in premarket trading following the announcement. The partnership marks one of OpenAI’s largest enterprise deals in the financial software space.


INTU Stock Card
Intuit Inc., INTU

The integration works in both directions. Intuit will use OpenAI’s large language models to power AI agents across its product suite through GenOS, its internal AI system.

ChatGPT users can now link their Intuit accounts to the chatbot. They can ask questions and complete financial tasks without leaving the ChatGPT interface.

The system lets users estimate tax refunds, review credit card options, and manage business finances through conversation. Users must grant permission for Intuit to access their financial data.

ChatGPT can guide customers through tasks tied to their TurboTax filings or financial profiles. The chatbot never accesses the underlying documents directly.

Users can authorize Intuit to pull specific data and return customized results. Tasks include finding suitable credit cards, sending marketing messages, or issuing invoice reminders.

Privacy Protections for Financial Data

Privacy concerns loom large when AI handles financial information. Intuit says user data remains within its ecosystem even when accessed through ChatGPT.

Bruce Chan, an Intuit spokesperson, explained the company uses multiple validation methods. They employ large domain-specific datasets to reduce errors or incorrect AI outputs.

Chan confirmed Intuit stands behind accuracy guarantees for its products, including TurboTax. He did not clarify who bears responsibility for errors from AI-generated recommendations.

OpenAI’s Platform Strategy Takes Shape

The deal gives OpenAI a major finance partner and meaningful revenue stream. The company needs to demonstrate growth paths to support its $500 billion valuation and over $1.4 trillion in spending commitments.

OpenAI has signed similar partnerships with PayPal, Shopify, and Walmart. These companies have integrated payments, shopping, and transaction features into ChatGPT.

OpenAI introduced a system in October for developers to build apps accessible through ChatGPT. Early participants included Booking.com, Expedia, and Spotify.

The Intuit integration differs from existing ChatGPT apps. It handles tasks that directly influence financial decisions rather than general information queries.

Intuit has expanded its AI use in recent years. The company introduced Intuit Assist in 2023, an AI assistant working across its products.

Intuit already uses AI models from OpenAI alongside other commercial and open-source options. The new partnership provides access to OpenAI’s frontier models for select AI agents.

The deal includes Intuit’s continued use of ChatGPT Enterprise. The company deploys this internally to support employee workflows.

The partnership gives Intuit access to new audiences through ChatGPT’s distribution channel. This adds another way to reach users of its small-business and consumer finance tools.

The post Intuit (INTU) Stock: OpenAI Partnership Brings Tax Software to ChatGPT for $100M Annual Deal appeared first on Blockonomi.

Disclaimer: The articles reposted on this site are sourced from public platforms and are provided for informational purposes only. They do not necessarily reflect the views of MEXC. All rights remain with the original authors. If you believe any content infringes on third-party rights, please contact [email protected] for removal. MEXC makes no guarantees regarding the accuracy, completeness, or timeliness of the content and is not responsible for any actions taken based on the information provided. The content does not constitute financial, legal, or other professional advice, nor should it be considered a recommendation or endorsement by MEXC.

You May Also Like

Unprecedented Surge: Gold Price Hits Astounding New Record High

Unprecedented Surge: Gold Price Hits Astounding New Record High

BitcoinWorld Unprecedented Surge: Gold Price Hits Astounding New Record High While the world often buzzes with the latest movements in Bitcoin and altcoins, a traditional asset has quietly but powerfully commanded attention: gold. This week, the gold price has once again made headlines, touching an astounding new record high of $3,704 per ounce. This significant milestone reminds investors, both traditional and those deep in the crypto space, of gold’s enduring appeal as a store of value and a hedge against uncertainty. What’s Driving the Record Gold Price Surge? The recent ascent of the gold price to unprecedented levels is not a random event. Several powerful macroeconomic forces are converging, creating a perfect storm for the precious metal. Geopolitical Tensions: Escalating conflicts and global instability often drive investors towards safe-haven assets. Gold, with its long history of retaining value during crises, becomes a preferred choice. Inflation Concerns: Persistent inflation in major economies erodes the purchasing power of fiat currencies. Consequently, investors seek assets like gold that historically maintain their value against rising prices. Central Bank Policies: Many central banks globally are accumulating gold at a significant pace. This institutional demand provides a strong underlying support for the gold price. Furthermore, expectations around interest rate cuts in the future also make non-yielding assets like gold more attractive. These factors collectively paint a picture of a cautious market, where investors are looking for stability amidst a turbulent economic landscape. Understanding Gold’s Appeal in Today’s Market For centuries, gold has held a unique position in the financial world. Its latest record-breaking performance reinforces its status as a critical component of a diversified portfolio. Gold offers a tangible asset that is not subject to the same digital vulnerabilities or regulatory shifts that can impact cryptocurrencies. While digital assets offer exciting growth potential, gold provides a foundational stability that appeals to a broad spectrum of investors. Moreover, the finite supply of gold, much like Bitcoin’s capped supply, contributes to its perceived value. The current market environment, characterized by economic uncertainty and fluctuating currency values, only amplifies gold’s intrinsic benefits. It serves as a reliable hedge when other asset classes, including stocks and sometimes even crypto, face downward pressure. How Does This Record Gold Price Impact Investors? A soaring gold price naturally raises questions for investors. For those who already hold gold, this represents a significant validation of their investment strategy. For others, it might spark renewed interest in this ancient asset. Benefits for Investors: Portfolio Diversification: Gold often moves independently of other asset classes, offering crucial diversification benefits. Wealth Preservation: It acts as a robust store of value, protecting wealth against inflation and economic downturns. Liquidity: Gold markets are highly liquid, allowing for relatively easy buying and selling. Challenges and Considerations: Opportunity Cost: Investing in gold means capital is not allocated to potentially higher-growth assets like equities or certain cryptocurrencies. Volatility: While often seen as stable, gold prices can still experience significant fluctuations, as evidenced by its rapid ascent. Considering the current financial climate, understanding gold’s role can help refine your overall investment approach. Looking Ahead: The Future of the Gold Price What does the future hold for the gold price? While no one can predict market movements with absolute certainty, current trends and expert analyses offer some insights. Continued geopolitical instability and persistent inflationary pressures could sustain demand for gold. Furthermore, if global central banks continue their gold acquisition spree, this could provide a floor for prices. However, a significant easing of inflation or a de-escalation of global conflicts might reduce some of the immediate upward pressure. Investors should remain vigilant, observing global economic indicators and geopolitical developments closely. The ongoing dialogue between traditional finance and the emerging digital asset space also plays a role. As more investors become comfortable with both gold and cryptocurrencies, a nuanced understanding of how these assets complement each other will be crucial for navigating future market cycles. The recent surge in the gold price to a new record high of $3,704 per ounce underscores its enduring significance in the global financial landscape. It serves as a powerful reminder of gold’s role as a safe haven asset, a hedge against inflation, and a vital component for portfolio diversification. While digital assets continue to innovate and capture headlines, gold’s consistent performance during times of uncertainty highlights its timeless value. Whether you are a seasoned investor or new to the market, understanding the drivers behind gold’s ascent is crucial for making informed financial decisions in an ever-evolving world. Frequently Asked Questions (FAQs) Q1: What does a record-high gold price signify for the broader economy? A record-high gold price often indicates underlying economic uncertainty, inflation concerns, and geopolitical instability. Investors tend to flock to gold as a safe haven when they lose confidence in traditional currencies or other asset classes. Q2: How does gold compare to cryptocurrencies as a safe-haven asset? Both gold and some cryptocurrencies (like Bitcoin) are often considered safe havens. Gold has a centuries-long history of retaining value during crises, offering tangibility. Cryptocurrencies, while newer, offer decentralization and can be less susceptible to traditional financial system failures, but they also carry higher volatility and regulatory risks. Q3: Should I invest in gold now that its price is at a record high? Investing at a record high requires careful consideration. While the price might continue to climb due to ongoing market conditions, there’s also a risk of a correction. It’s crucial to assess your personal financial goals, risk tolerance, and consider diversifying your portfolio rather than putting all your capital into a single asset. Q4: What are the main factors that influence the gold price? The gold price is primarily influenced by global economic uncertainty, inflation rates, interest rate policies by central banks, the strength of the U.S. dollar, and geopolitical tensions. Demand from jewelers and industrial uses also play a role, but investment and central bank demand are often the biggest drivers. Q5: Is gold still a good hedge against inflation? Historically, gold has proven to be an effective hedge against inflation. When the purchasing power of fiat currencies declines, gold tends to hold its value or even increase, making it an attractive asset for preserving wealth during inflationary periods. To learn more about the latest crypto market trends, explore our article on key developments shaping Bitcoin’s price action. This post Unprecedented Surge: Gold Price Hits Astounding New Record High first appeared on BitcoinWorld.
Share
Coinstats2025/09/18 02:30