Coinbase Uponly NFT: $25M Purchase Revives UpOnly Podcast 2025

Coinbase paid Cobie $25 million to buy the UpOnly NFT, and the coinbase uponly nft acquisition aims to fund an eight-episode relaunch beginning 21 October 2025.

The exchange confirmed the move via social channels and framed it as part of a broader content strategy; see Coinbase’s announcement. 

UpOnly NFT: Why did Coinbase buy it from Cobie?

Was this a coinbase nft acquisition and coinbase usdc transaction?

Coinbase confirmed the $25 million purchase from trader Jordan “Cobie” Fish, signalling a move into owned media assets.

The exchange characterised the deal as supporting a podcast relaunch, but payment rails and whether the transfer used USDC on-chain remain to be confirmed. 

How does cobie uponly nft provenance factor?

Cobie is identified as the original creator and seller. Provenance and on-chain transfer records should document the token’s history, though the exact transfer path requires verification. For legal context on NFT rights and IP, see Perkins Coie on NFT IP.

How will the NFT burn condition shape the uponly podcast revival?

Does the NFT burn condition affect crypto podcast nft rights?

Reports say the token includes a burn condition that, if triggered, compels Cobie to restart the show and could change ownership dynamics. Coinbase has not released the underlying contract, so triggers and downstream effects remain listed. 

The burn clause may align creator and buyer incentives but can also complicate downstream IP rights without explicit assignment clauses. Legal advisers warn that burn mechanics must be coupled with clear IP mapping and escrow language to avoid unintended revocations, as noted by Perkins Coie.

The burn condition and contractual triggers should be reviewed by counsel and on-chain auditors before traders infer market effects. 

What will the UpOnlyTV eight-episode season deliver? In brief:

Will this restart the uponlytv podcast episodes and uponly podcast revival?

Coinbase says the acquisition will fund an eight-episode season aimed at restoring the show’s interview format and audience engagement. Cobie is named as the prior steward; production timing and editorial terms have not been published and are marked. 

For investors, the transaction ties a high-profile media asset to a major exchange, creating measurable KPIs for audience growth and potential sponsorship links. Operational details and on-chain records will be needed to assess the full financial structure — we will update as disclosures appear. 

Coinbase bought the UpOnly NFT for $25 million to relaunch the UpOnly podcast as an eight-episode season on 21 October 2025 (2025-10-21); contract specifics and transaction rails remain to be verified.