New simulation layer allows enterprises to run large-scale agent evaluations, providing insights & evidence to safely deploy, test, and continuously improve enterpriseNew simulation layer allows enterprises to run large-scale agent evaluations, providing insights & evidence to safely deploy, test, and continuously improve enterprise

NiCE Cognigy Unveils Simulator, an AI Performance Lab to Enable Enterprise-Scale Evaluation of Production-Grade AI Agents

New simulation layer allows enterprises to run large-scale agent evaluations, providing insights & evidence to safely deploy, test, and continuously improve enterprise-grade AI Agents.

HOBOKEN, N.J.–(BUSINESS WIRE)–NiCE (Nasdaq: NICE) today announced the launch of Cognigy Simulator, an AI performance lab providing enterprises with the confidence, evidence, and speed they need to safely evaluate, test, deploy and scale AI Agents across their customer experience operations.

In the age of AI systems, agent testing isn’t merely a phase of the development process; it’s part of a continuous feedback loop. Designed for this new reality, Simulator provides an expansive simulation layer that uncovers opportunities, exposes blind spots, and strengthens AI Agents before they reach production, while also enabling continuous refinement as they operate and learn in the real world.

“AI Agents have become a catalyst for transforming customer experience operations,” said Philipp Heltewig, General Manager, NiCE Cognigy and Chief AI Officer. “Simulator provides data-informed testing and reporting to help organizations understand AI Agent performance and compliance alignment, so organizations can make deployment decisions with confidence.”

Simulator mirrors real audiences through digital twins that capture customer demographics, language, and intent variance. Within minutes, enterprises can spawn synthetic customers engaging simultaneously in thousands of realistic, adversarial, and edge-case interactions, revealing how customers react, not how scripts imagine they will.

This allows organizations to rigorously rehearse, evaluate, and harden AI Agents before they are exposed to real-world interactions.

Every simulation run is scored against success criteria such as task completion, guardrail adherence, integration reliability, and experience quality. Simulator doesn’t just show that an AI Agent “works”; it provides evidence that it meets business expectations and supports compliance efforts.

“AI-driven customer service is already entering a phase where ongoing evaluation and refinement are essential,” added Heltewig. “Simulator integrates continuous testing directly into CX operations, ensuring AI Agents are routinely exercised, measured, and improved across build, deploy, and optimization cycles.”

Key Benefits of Simulator:

  • Scalable Testing: Run large-scale agent evaluations with thousands of synthetic conversations via on-demand, scheduled, or automated regression tests to validate Agentic AI interaction handling.
  • Automated Scenario Generation: Accelerate QA by auto-building scenarios with personas, missions, and success criteria from existing AI Agents or transcripts.
  • Quantitative Evaluation: Score every simulation run on task completion, guardrail adherence, integration reliability, experience quality, and other success criteria.
  • Targeted Improvements: Pinpoint where prompts, flows, or policies need refinement with immediate and deep insights into agent performance and failed conversations.
  • Safe Integration Simulation: Harden mission-critical integrations by emulating the full range of third-party API responses, from clean paths to rare error conditions.
  • A/B & Variant Comparison: Optimize outcomes by comparing prompt strategies, guardrails, fulfillment logic, or foundation models to identify top performers.

Simulator will be showcased in a live webinar on January 22, 2026. Register here to see it in action.

About NiCE

NiCE (NASDAQ: NICE) is transforming the world with AI that puts people first. Our purpose-built AI-powered platforms automate engagements into proactive, safe, intelligent actions, empowering individuals and organizations to innovate and act, from interaction to resolution. Trusted by organizations throughout 150+ countries worldwide, NiCE’s platforms are widely adopted across industries connecting people, systems, and workflows to work smarter at scale, elevating performance across the organization, delivering proven measurable outcomes.

Trademark Note: NiCE and the NiCE logo are trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE’s marks, please see: www.nice.com/nice-trademarks.

Forward-Looking Statements

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Mr. Heltewig, are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the “Company”). In some cases, such forward-looking statements can be identified by terms such as “believe,” “expect,” “seek,” “may,” “will,” “intend,” “should,” “project,” “anticipate,” “plan,” “estimate,” or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in general economic and business conditions; competition; successful execution of the Company’s growth strategy; success and growth of the Company’s cloud Software-as-a-Service business; rapid changes in technology and market requirements; the implementation of AI capabilities in certain products and services, decline in demand for the Company’s products; inability to timely develop and introduce new technologies, products and applications; difficulties in making additional acquisitions or difficulties or effectively integrating acquired operations; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company’s dependency on third-party cloud computing platform providers, hosting facilities and service partners; cyber security attacks or other security incidents; privacy concerns; changes in currency exchange rates and interest rates, the effects of additional tax liabilities resulting from our global operations, the effect of unexpected events or geo-political conditions, including those arising from political instability or armed conflict that may disrupt our business and the global economy; our ability to recruit and retain qualified personnel; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the “SEC”). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company’s reports filed from time to time with the SEC, including the Company’s Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.

Contacts

Corporate Media Contact
Christopher Irwin-Dudek, +1 201 561 4442, [email protected], ET

Investors
Ryan Gilligan, +1-551-417-2531, [email protected], ET

Omri Arens, +972 3 763-0127, [email protected], CET

Market Opportunity
LAB Logo
LAB Price(LAB)
$0.16259
$0.16259$0.16259
-4.10%
USD
LAB (LAB) Live Price Chart
Disclaimer: The articles reposted on this site are sourced from public platforms and are provided for informational purposes only. They do not necessarily reflect the views of MEXC. All rights remain with the original authors. If you believe any content infringes on third-party rights, please contact [email protected] for removal. MEXC makes no guarantees regarding the accuracy, completeness, or timeliness of the content and is not responsible for any actions taken based on the information provided. The content does not constitute financial, legal, or other professional advice, nor should it be considered a recommendation or endorsement by MEXC.

You May Also Like

XRP Price Prediction: Ripple CEO at Davos Predicts Crypto ATHs This Year – $5 XRP Next?

XRP Price Prediction: Ripple CEO at Davos Predicts Crypto ATHs This Year – $5 XRP Next?

XRP has traded near $1.90 as Ripple CEO Brad Garlinghouse has predicted from Davos that the crypto market will reach new highs this year. Analysts have pointed
Share
Coinstats2026/01/22 04:49
What Is Jawboning? Jimmy Kimmel Suspension Sparks Legal Concerns About Trump Administration

What Is Jawboning? Jimmy Kimmel Suspension Sparks Legal Concerns About Trump Administration

The post What Is Jawboning? Jimmy Kimmel Suspension Sparks Legal Concerns About Trump Administration appeared on BitcoinEthereumNews.com. Topline Legal experts have raised concerns that ABC’s decision to pull “Jimmy Kimmel Live” from its airwaves following the host’s controversial comments about the death of Charlie Kirk, could be because the Trump administration violated free speech protections through a practice known as “jawboning.” Jimmy Kimmel speaks at Disney’s Advertising Upfront on May 13 in New York City. Disney via Getty Images Key Facts Disney-owned ABC announced Wednesday Kimmel’s show will be taken off the air “indefinitely,” which came after ABC affiliate owner Nexstar—which needs Federal Communications Commission approval to complete a planned acquisition of competitor Tegna Inc.—said it would not air the program due to Kimmel’s comments Monday regarding Kirk’s death and the reaction to it. The sudden move drew particular concern because it came only hours after FCC head Brendan Carr called for ABC to “take action” against Kimmel, and cryptically suggested his agency could take action saying, “We can do this the easy way or the hard way.” While ABC and Nexstar have not given any indication their decisions were influenced by Carr’s comments, the timing raised concerns among legal experts that the Trump administration’s threats may have unlawfully coerced ABC and Nexstar to punish Kimmel, which could constitute jawboning. Jawboning refers to “the use of official speech to inappropriately compel private action,” as defined by the Cato Institute, as governments or public officials—who cannot directly punish private actors for speech they don’t like—can use strongman tactics to try and indirectly silence critics or influence private companies’ actions. The practice is fairly loosely defined and there aren’t many legal safeguards dictating how violations of it are enforced, the Knight First Amendment Institute notes, but the Supreme Court has repeatedly ruled it can be unlawful and an impermissible First Amendment violation when it involves specific threats. The White…
Share
BitcoinEthereumNews2025/09/19 07:17
Wormhole Unleashes W 2.0 Tokenomics for a Connected Blockchain Future

Wormhole Unleashes W 2.0 Tokenomics for a Connected Blockchain Future

TLDR Wormhole reinvents W Tokenomics with Reserve, yield, and unlock upgrades. W Tokenomics: 4% yield, bi-weekly unlocks, and a sustainable Reserve Wormhole shifts to long-term value with treasury, yield, and smoother unlocks. Stakers earn 4% base yield as Wormhole optimizes unlocks for stability. Wormhole’s new Tokenomics align growth, yield, and stability for W holders. Wormhole [...] The post Wormhole Unleashes W 2.0 Tokenomics for a Connected Blockchain Future appeared first on CoinCentral.
Share
Coincentral2025/09/18 02:07