Coinbase announces stablecoin launch service for third-party startups

Coinbase announced a new launchpad for stablecoins, using proven technology to create assets for third parties. The white label service will allow companies to launch branded stablecoins and ensure controllable liquidity. 

Coinbase is going all in on the new wave of crypto usage by adding new tools for the creation of stablecoins. One of the most widely used platforms in the USA will launch its own white label program, allowing third-party clients to launch and support their native stablecoins. 

The move bridges the gap between traditional investments and crypto, bringing more investment opportunities to wallet holders. 

Coinbase offers platform for self-branded stablecoins

Coinbase’s Developer Platform now offers full capabilities for custody, payments, trading, and stablecoins. 

The new stablecoin features go beyond the available payment API. Coinbase also allows for the creation of custom-branded stablecoins, backed by several types of collateral. Some of the new stablecoins may be launched against USDC, making them essentially backed by assets in transparent bank reserves. 

Coinbase Custom Stablecoins offers projects the ability to use their own ticker and branding, as well as rewards and incentives. The issuance process will be handled by Coinbase. Projects like Flipcash, Solflare, and R2 are already exploring the custom stablecoins, announced Coinbase.

Some of the stablecoin payments may also use the x402 standard, making it easy to attack stablecoin payments to web requests and even engage AI agents. 

Stablecoin launches, especially backed by fiat, follow the approval of the Genius Bill for the US market. As blockchains become mainstream infrastructure, projects can test private money and ecosystems based on stablecoins. 

White label stablecoins were also launched by other crypto organizations, including Ethena, Agora Finance, and BitGo. Currently, stablecoins are still dominated by USDT and USDC, but niche launches like USD1 by World Liberty Fi may pave the way for other similar ecosystem assets. 

Coinbase appoints British minister as head of advisory

Coinbase aims to expand its regulated services, paying more attention to the details of regulation. The platform promoted former British Finance Minister George Osborne as head of its internal advisory council. Osborne has been advising Coinbase since January 2025, but will now have a more active role in reaching out to global policymakers.

“Chairing the Global Advisory Council will give me more opportunity to learn about the revolution that blockchain, stablecoins and tokenisation are bringing to our financial system,” explained Osborne in a written statement. The former finance minister will remain based in London for his role with Coinbase. 

After achieving multiple lobbying goals in the USA, Coinbase aims to increase its international presence, with influence on foreign policymakers. The UK and European Union markets are some of the prime targets for Coinbase, said chief policy officer Faryar Shirad for Reuters. 

Osborne is also advising OpenAI on the creation of overseas data centers, alongside other roles as a private business advisor.

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